What About The Proof That Google Uses Social Signals As A Ranking Factor?


In Matt Cutts video, he raises a point about the correlation between ranking and social signals. He is saying that web pages that are ranking high in Google often have a lot of Facebook likes, shares, Tweets etc, and his comment to that is that it is “correlation” and not “causation”. In other words, the…

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Google’s Solution To Social Signals


In my previous two posts here on this blog, you have seen that Google may not be using Facebook and Twitter at the moment for real time social signals, but they do have plans to grow their ability to monitor these social signals in real time. In January 2015, Google struck a deal with Twitter…

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