That Google has changed is nothing new. We know that. We know that most of the SEO techniques, even those in use a year ago, will now now do the following:
- Not work!
- Likely put you in penalty!
Google has become pretty clever. But, they face an almost impossible task. They cannot close every door to the SEO professional who knows what he is doing. We just have to be smart.
White Hat SEO
White hat SEO is the sort of stuff Google actually likes/approves of – or at least doesn’t care if you do it. What are good white hat SEO techniques (aside from good quality content, super relevant, and all the other on-page optimization we teach)?
Well, real live posts with a backlink. That’s what we are talking about. For example, guest posts on high authority, high quality guest post sites in your niche for example. Or real (natural) links from real people’s real websites (in other words, not a PBN site – at least not a PBN site built the way most people still build them.
(Note: be sure to use our proprietary search strings in SEO Breakthrough to find the best, high quality, high authority guest post sites).
But there’s a problem with white hat SEO. It takes forever. to get real, high quality links is not a quick job.
That’s why SEO’ers have for years wanted a shortcut. And for years the shortcuts have worked…
Gray Hat SEO
Gray hat SEO included techniques that Google would frown upon. When they find out you’ve done it, they penalize you. What sort of things are we talking about?
PBNs (Private Blog Networks) for example. If Google can detect that the PBN site is set up just for SEO purposes (in other words, to backlink to an SEO site) they’ll deindex it. Sometimes, they’ll also hit your main site with a penalty for artificial linking.
Basically, any kind of artificial linking (in other words, links that do not occur naturally from other people) is grey hat.
And it is this kind of activity that Google has become so good at spotting and penalizing.
In fact, as I said at the top of this post, Google have become very clever indeed at spotting this stuff.
It’s just that we are one step ahead…
The Solution – Hybrid SEO
Hybrid SEO is the best of both worlds. Hybrid presents a “front end” visible to Google that is white hat.
But the secret is “under the hood” – where we can still achieve some of the power, and speed, that gray hat used to give.
It’s a powerful combination.
What do I mean by “front end” and “under the hood?” Well, we’re going to reveal everything in our seminar this Thursday… You can register right here: http://John-Pearce.com/Hybrid-SEO.php
Here are the times depending on your location:
Pacific Time – Los Angeles, 1:00pm Thursday 21 July
Eastern US – New York, 4:00pm Thursday 21 July
United Kingdom – London, 9:00pm Thursday 21 July
Europe – Paris, Berlin, 10:00pm Thursday 21 July
Asia – Singapore, 4:00am Friday 22 July
Eastern Australia – Sydney, 6:00am Friday 22 July
See you then!
All the best
John and Chris