Super Simple Amazon Launch Strategy

To some extent this is a rewrite of my last post on this topic – but with some big updates!

By now, most people know I’m a pushover for Amazon.

I just totally love the opportunity Amazon provides, and I tell anyone who’ll listen…

…I believe you cannot fail!

  • If you've tried Amazon and think you've failed - read this post!
  • If you've tried Amazon and haven't got the sales you want yet - read this post!
  • If you've NOT ever tried Amazon, what are you waiting for! Email me at support[at] and I'll point you in the right direction

Of course, Amazon is something you might think old hat, or past it, or “heard it all before” – but if that’s your reaction to what I’m about to say…

(I’m sorry to be a bit strong about this)

..that would simply be dumb.

…and this is something really heartfelt. I honestly, genuinely believe this is the best, simplest, easiest way to make serious money in your spare time, or big big money if you hit this full time…

If I didn’t believe that, why would I tell all my family and friends – my loved ones – to do Amazon?

I’m Now Ready to Reveal My Super Simple Amazon Launch Strategy

This is the same strategy used just a few weeks ago by my 18 year old son (my younger son – his older brother was already successful in Amazon).

It’s our own proprietary strategy – unrelated to anything you have seen before from Ben, Traian or others.

He used it to propel himself straight to page one and promptly sell out all his inventory!  Even though he had a very poor choice of product.

Now, before we get into that, let’s be clear – there is an issue with Amazon…

I Understand Something of Why and How People Can Seem to "Fail" at This...

I saw it too, because when we first launched my son’s product, it just sat there.

No sales.  Nothing.

And I can relate to how people must get very deflated after that effort…

  • ...going through all that Amazon teaching
  • ...choosing a product boy isn't that hard enough already?
  • ...sourcing a product, branding it, designing logo and packaging and private labelling it
  • ...laying out all that capital for your first order
  • ...building your listing, images, title, bullets, the works....!

…to get all that done only to find sales are poor, or even non-existent!!!

Boy that must be disheartening. I hope it hasn’t happened to you, but if it has, fear not!  I have the solution.

If you have a new product to launch, or an existing product that is not getting the sales you want, you need to apply my Super Simple Amazon Launch strategy!

And it really is super simple.  You’ll be amazed.  No tech, no coupons, no Facebook or any other kinds of ads.

No big giveaways or competitions.

I think you’ll be blown away how simple it is.

How does it work then, John?

Amazon's amazing "traffic pump" will send buyers your way, yes.  But you need to prime the pump. You need a way to get Amazon to rank your product, so that sales start coming, so that the natural rankings then stick.

When we applied this to my son's (at that time dead) product, This is what happened. one week

  • Propelled his product to page 1 for a number of targetted phrases
  • Got the product an "Amazon's Choice" badge!
  • Got him the initial tranche of 5 star reviews!!!

All of that, in one week.

Literally, 7 days exactly after we started this technique, nothing nothing nothing all week, then BANG! Page one, organic Amazon traffic, amazing conversion rate, and SALES! PROFIT!

You can imagine how excited he was. This is the ranking for one of the main targeted keywords:

That was just over a month ago.  In the following 30 days, he hit $10K in sales:

Note: this was done with NO SPONSORED ADs.  No Ads of any kind in fact.

And check out his conversion rate with the Amazon's Choice badge which this strategy also generates (and a couple of other secret ingredients I cover in my Super Simple Launch Strategy):

So... a few days ago, he sold out of inventory!

His stock flew off the shelves so fast, that even though his initial order was quite large at $1,400, and even though he set up his replacement order as soon as his sales took off…

… my simple launch system has been so effective his entire inventory sold out at a PROFIT (all costs included) of $3,680.

Pure profit (including all launch costs).  Better than 100% return on investment.

Even for a really competitive product choice, with multiple, multiple identical products in the search results.  A typical “ASM’ers” product.  But we still made it a success with this strategy.

Yup, He Chose a Really Terrible Product and It Still Worked!

You know some of those Amazon products which it seems like every single small seller is selling the exact same item?

You do a search and you get a whole page of almost identical results, of the identical product? Probably sourced from the same factory?

Super high competition, super saturated kitchen product niche. The classic beginners product. Not what I would normally have recommended...

But encouragement is the most important thing - so I didn't discourage my son, instead helping and brainstorming how we could make it work.

Despite it being completely saturated on Amazon.

And yet, even for this completely saturated, over-sold product, with the launch technique we used, well you've seen those results. Just the first few weeks!

Failure is Impossible!

I really believe that.

Well, I mean anything is possible, but I really believe it's pretty hard to fail on Amazon, if you follow a disciplined approach, and use a proprietary product launch tactic like the one we used here. I mean, it is possible that you do not get a complete winner out of the box, and may need to reset and find another product, but I do not see how it is possible not to sell out your first (and any subsequent) orders of inventory at a profit.

What Should I Do then John?

I've put this Super Simple Amazon Launch Strategy together for our internal ecommerce group, and because I've had massive interest from people outside that group, I'm going to put my strategy up for sale.

For a nominal price.

So I recommend you get it.

I'm not going to charge what this is worth, just what seems fair to all and allows you to access it without stressing out.

No $997 and not even $497, but less that a hundred bucks.

It's worth a small fortune, this system.  I mean, if you can generate a $10K per month product out of something that costs you just $97, that would be the deal of a lifetime

Just in Case You Don't Think I'm Genuine in This...

I have consistently, and genuinely, recommended Amazon to my friends and loved ones for some time. Here are just a couple of my previous years' blog posts

These show the actual results from my sister (who literally knew ZERO about the internet or marketing on it)

...and also my eldest son (who started at 18 and also, literally, knew nothing when he started).

Final, Heartfelt Words

Guys - this is the best opportunity of a century. I believe that. If my family with no knowledge at all when they started can succeed, you can too. There has never been so great a money making opportunity - from your kitchen table in your pajamas, as there is with Amazon today.

Take it.


I know that you can never be quite sure of anything before you buy it - what if it turns out to be no good at all?

I understand - so please purchase with no risk. You can review the Simple Launch Strategy, even implement it, and if you aren't completely stoked, for any reason at all, just email me within 90 days and I'll give you a full refund, NO QUESTIONS ASKED!


  1. If you've already got an Amazon training course, get my Simple Launch Strategy.  It could mean the world of difference to you.
  2. If you've never bought an Amazon training course, email me at Support[at] and I may be able to help

This offer is now CLOSED.  If you missed it for some legitimate reason, please contact me at support[at] but unfortunately I can't leave this sort of thing up publicly for too long!

Note: do not purchase if you are already a member of our SEO for eComm Facebook group - you've already got this!



  • John MacDonald

    Reply Reply December 18, 2018

    Hi John,

    I am a little confused about this offer. The reason being that I purchased the ASM course through your affiliate link & webinar. The main reason being that you also offered to help me with ASM. OK, the bonus of getting Will and Jason’s training was a big incentive also.

    I just want to make sure that when I purchased this was not part of any bonus (I usually ignore bonuses) – That is so I am not purchasing the same product twice.

    I am looking to start the ASM training once again as I had got as far as starting a company and choosing a product, but before I ordered a sample my mum died and so for the last year I have been dealing with that but the legal stuff should hopefully come to an end shortly and leave me free to get going again.

    I have always valued your (and Chris) advice and training. So I would be grateful if you could let me know where I stand as I would like to purchase this since it would seem to be a great way to get started again – I admit I will need to go through the ASM traing videos to refresh myself on that.

    Kind regards,

    John MacDonald

    • John Pearce

      Reply Reply December 20, 2018

      Hi John – I sent you an email. If you didn’t get it, contact me at support [at]

  • Jordan

    Reply Reply December 18, 2018

    Hi John…

    My business partner and I are already FBA sellers on Amazon but we source our products from wholesale suppliers and do not have our own private label products moreover, we sell products that are currently listed on Amazon. My question is, would your program work for us if we sold products which other FBA sellers are selling as well?



    • John Pearce

      Reply Reply December 19, 2018

      The strategy will work on any listing, yes. I would be sure to spend the effort only only a good listing that converts well, since you don’t have control over the listing in your case.

  • Mark Sinclair

    Reply Reply December 19, 2018

    Hi John

    Please confirm that this is a standalone product that you are offering? i.e. it will work on its own and I do not have to have bought a previous product for it to work with, eg SEO Domination?

    Thank you


    • John Pearce

      Reply Reply December 19, 2018

      Correct! It does not need anything else to apply it.

      • Mark Sinclair

        Reply Reply December 20, 2018

        Just to make sure I have got this right, this course will show me how to choose an existing Amazon product (*) and send traffic to it?

        (*) I presume the products ARE existing Amazon products and not anything I have to create myself? Although I get that it will work equally well with my own products (not that I have any 🙂 )

        • John Pearce

          Reply Reply December 20, 2018

          Hi Mark – this does not show you how to choose a product, no. That is not part of the launch strategy.

  • Cindy

    Reply Reply December 19, 2018

    Hi John,

    What are the details of the program? Is it an online program or do we have direct access and sessions with you?


    • John Pearce

      Reply Reply December 19, 2018

      Hi Cindy – much easier than that. It is a written guide with background, explanation of why it works and step by step how-to. It’s actually not that long or hard to implement!

  • jacques

    Reply Reply December 19, 2018

    i have seo breakthru and there is an amazon module – is this the same?

    • John Pearce

      Reply Reply December 20, 2018

      Hi Jacques – it is not the same, no. SEO Breakthrough is about ranking (including your amazon page) in Google. This is all about ranking in Amazon itself.

  • marcelino fritz

    Reply Reply December 19, 2018

    Hi John, sounds fantastic, I’ll give it a try, is the kind of system I was waiting for.
    Anyway you are giving 90 days return of the money if I’m not happy, nothing to worry then.

  • Quinton

    Reply Reply December 20, 2018

    Hi John,

    I am currently a monthly paid member of SBT Power Ranker.

    Is this product part that or separate?


    • John Pearce

      Reply Reply December 20, 2018

      Hi Quinton – this is separate from SEO Breakthrough. SEO Breakthrough is about ranking (including your amazon page) in Google. This is all about ranking in Amazon itself. Hope that makes sense!

  • Sarah

    Reply Reply December 20, 2018

    Does this strategy work only for the US marketplace? Will it work in EU?

    • John Pearce

      Reply Reply December 20, 2018

      Yes it will work in the EU! We’ve used it here, in fact first developed it, for a launch

  • Sam

    Reply Reply December 20, 2018

    Hi John,

    Will this work if you’re just an affiliate of Amazon? I guess not.


    • John Pearce

      Reply Reply December 20, 2018

      It would work, but you as the affiliate would not benefit 🙂

  • Richard

    Reply Reply December 20, 2018

    Hi John
    Will this work for books on Amazon done through KDP and tshirts through Merch?

    • John Pearce

      Reply Reply December 20, 2018

      I have not used the strategy on books or T-shirts, so I cant answer with any confidence.

      • Richard

        Reply Reply December 20, 2018

        Okay, thanks for the honest reply. If I find it doesn’t work for books or t-shirts I can just get a refund, can’t I?

        • John Pearce

          Reply Reply December 20, 2018

          Of course! Other costs – figure on losing 10 or 20 units of your product.

  • Richard

    Reply Reply December 20, 2018

    Thanks John. Sorry for just one more question. I also have both FBA and FBM products. Is this system mainly for FBA products or does it work equally well on FBM products too? Thanks.

  • Chris

    Reply Reply December 20, 2018

    To expand on the last question.
    1.Does this only work well with private label products or will this work well with brand name products i wholesale.
    2.If I started my product with FBM and got it ranked, can I later switch that product listing over to FBA and keep my rankings in amazon?

    • John Pearce

      Reply Reply December 20, 2018

      1. Yes, it works with any product.
      2. I’m not sure Chris, I’ve never done that.

  • Johan

    Reply Reply December 20, 2018

    Still on the fence…
    Is it working to help existing PL Amz product to be rank inside AMZ and got a badge although having 3.5 stars for 200 reviews?

    • John Pearce

      Reply Reply December 21, 2018

      I believe it will work, but with those reviews you may likely drop back again. Underlying a successful Amazon business must be a good listing, with good conversion rate. This strategy is a launch strategy, to get you ranked for at least longer tail keywords, and selling. After that is is down to whether your listing converts!

  • Bharath

    Reply Reply August 24, 2019

    Hi John – How do I get access to this launch strategy document? I run an FBA business (PL products) and always struggle when it comes to launches. Does the document actually tell me the detailed steps rather than high level strategies (ie tactical execution strategies rather than stating SEO, SMM etc).

    • John Pearce

      Reply Reply September 6, 2019

      Hi Bharath – hmm, I think it’s pretty detailed. the offer is closed at the mo, but email me at support [at]


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