Social Signals – The Action To Take!

When it comes to SEO, everything is calculated through testing and trial and error. Google give us very little to work with, and what they do give us, we have to weigh up and read between the lines and through other information that we can reliably piece together.

Google are masters of smoke and mirrors. They tell us what they want us to hear and often engineer any news and facts so that we go away thinking one thing assuming we have the full picture, but actually we are way off mark. The video mentioned in this document is just one such example.

So the conclusion is that social signals are not what we thought they were. The pursuit of a wide platform of “Likes”, “Shares” and “Tweets” is not going to give us any magic ranking power like many believe, but they will help ensure that our link profile looks natural, and also, the increase in social signals will help increase our on line visibility and traffic exposure which is certainly good for us.

Google+ is the big one however. G+ is the silent giant, and getting bigger and more powerful. Never before has G+ been so important for us to grasp for our SEO purposes. My recommendation to you is to embrace G+ and set up a G+ account and get your website/s added and Authorship set up. Build a good following and get some good content on your G+ page. You can syndicate your website content for example and encourage people to +1 it and share it. Once you start getting these flowing, you will have meaningful social signals that will start making a real difference to both your traffic, social engagement and most importantly, your rankings.

Final Words

I hope you have got a lot out of this manual and that you are able to formulate the best way ahead for your sites ranking.

As Google forge their search engines processes, they make ranking harder for everyone except those that understand Google and remain at the cutting edge. By reading this and other information John and I produce, you are positioning yourself to have an unfair advantage over your competition, so as Google tightens their ranking processes, they are making life easier for us and the small minority of those in the know

All the best with your social signals then and your rankings in Google

All the best

Chris Cantell & John Pearce

PS – Be sure to read the preceding posts here in our Social Signals training if you haven’t already!  This is the 6th and final post in this free social signals training series.